PCC Community Markets shoppers raise nearly $10k for Global Ocean Health.
A big “thank you” goes out to PCC Community Markets for generating $9,812.50 for Global Ocean Health in a point-of-sale fundraising campaign during July 2023, plus the same amount for Salmon Safe, an organization with which we proudly share some common aims (Salmon Safe works with businesses to protect salmon habitat).
The video below was prepared at PCC’s request to support the campaign, which enlisted consumers to chip in to protect healthy waters and fisheries.
Starting in 2019, Global Ocean Health has partnered with the Seattle-based, consumer-owned cooperative grocery chain to develop its Chinook salmon sourcing policy. The policy sets a high bar for avoiding potential Chinook prey of Southern Resident Killer Whales, along with strong, data-driven requirements for sustainability of the harvest. The sourcing standard led to PCC buying Chinook from a handful of small fisheries that meet the bar, including a Native fishery at Tulalip that exists by dint of extraordinary measures to restore habitat, protect wild fish and provide healthy salmon for people. As part of our partnership with PCC, we also provide the cooperative with advice on options to help increase resilience of Chinook fisheries and tackle root causes of the coastwide Chinook salmon decline.
If you’ve heard of ocean acidification (OA), you know that people who depend on healthy seas for a living have a lot at stake. We provide the tools and knowledge they need to protect their livelihoods, seafood supplies that feed billions, and the ocean itself.
No one wants to be a canary in a coalmine, but seafood lovers and harvesters are fortunate that the first people to meet serious trouble from this consequence of carbon pollution—at least the first to know it—were shellfish growers on the West Coast of North America. When corrosive waters began killing their new-hatched oysters, these resourceful producers survived to warn the world. We know because they called on us to help.
Their narrow escape inspired shellfish growers, fishermen, and Native tribes in Washington state to champion our proposal to establish what became the first comprehensive government strategy to adapt to, remediate, and combat ocean acidification. The region’s path-breaking approach has inspired initiatives to reduce harm and tackle OA from British Columbia to Maine to New Zealand. Today lessons and know-how from the “front lines” of humanity’s encounter with acidification are employed by partners around the world. Find out how you can help.